Tune In : How to make smarter decisions in a noisy world

WINNER of the 2024 INTERNATIONAL BOOK AWARDS (General Self Help)
FINALIST of the 2024 INTERNATIONAL BOOK AWARDS (Best New Non-Fiction)

#1 AMAZON NEW RELEASE; #1 MOST GIFTED; #1 MOST WISHED FOR

• Decision-making & Problem Solving
• Business Communications
• Occupational and Industrial Psychology
• Media & Communications
• Business Life

"Sensational.. turn off your mobile phones and read this instead..." - Rory Sutherland, ViceChairman, Ogilvy

"A practical resource for making better choices." - Adam Grant, #1 New York Times Bestselling author

"The core idea of deaf spots merits a lot more attention... a game-changer that leaves you wanting to do better, and be better." --Lord Sebastian Coe, President World Athletics

"A rare combination of information and entertainment." - Debbie Hewitt MBE, Chair of The Football Association, and Visa Europe

"A great reference for any business." --Victoria Degtar, TIME Magazine

"The only book on decision-making you'll ever need." - Dario Krpan, Professor, London School of Economics

Your decisions matter. Yet in today’s noisy world of distraction, disinformation and data overload, we tune out. We hear less than ever and rush to misjudgement.

Despite popular opinion, the most underestimated risk isn’t economic, political or even climate risk – it’s human decision risk, and the failure to hear who or what really matters. The result? A catalogue of error that not only destroys lives and polarises communities but damages reputation and squanders opportunity.

Now that can change. Because what’s predictable is preventable.

In this modern masterclass, award-winning Nuala Walsh champions a better understanding of behaviour as an insurance policy against misjudgement. Tune In stands apart in its treatment of 'deaf spots', the judgement killers that stop us hearing what matters, when it matters.

Armed with a new PERIMETERS framework and dozens of strategies that favour human intelligence over artificial intelligence, you’ll discover the 10 traps that bind our reasoning, memorably illustrated by a cast of business titans, sporting icons, criminals, presidents, astronauts and more.

By tuning in to the right voices…
· You’ll hear what others don’t, gaining instant advantage;
· You’ll make sense of past mistakes and prevent future ones;
· You’ll stand out not lose out becoming an influential Decision Ninja;
· You’ll help to build a better world.

It’s time to Tune In.

MEDIA REVIEWS

A sensational book – put down your mobile phone and read this instead. - Rory Sutherland, Vice Chairman, Ogilvy.

The only book on decision-making you’ll ever need. - Dr Dario Krpan, Associate Professor, London School of Economics.

A winning template for high performers. - Paul McGinley, Ryder Cup Captain.

Thought-provoking – a must read for anyone seeking to enhance their judgment." - Robert Cialdini, New York Times bestselling author of Influence.

A rare combination of information and entertainment. - Debbie Hewitt MBE, Chair of The Football Association

The core idea of deaf spots merits a lot more attention.. a game-changer that leaves you wanting to do better, and be better. - - Lord Sebastian Coe, President World Athletics.