How to Sell : Everything you need to think, know and do to have greater sales conversations

€17.90

This handbook is designed for frontline salespeople and sales leaders who want to sharpen their skills in a rapidly changing environment. As AI reshapes the business landscape, the book emphasizes the importance of conversational selling—building genuine human connections and delivering enjoyable, insightful, and productive customer experiences.

The central message: if you can’t clearly and simply sell the benefits of your product, service, or idea in conversation, you don’t truly know how to sell.

Author: Steve Radford
Language: Angļu valoda
ISBN code: 9781788608657
Cover type: Soft cover
Year of publication:2025
Number of pages:238

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Product description

The essential handbook for frontline salespeople who want to improve, and the sales managers and leaders who want to help them.

Selling is changing. As AI becomes ever more pervasive, your ability to have conversations that customers find enjoyable, insightful and productive becomes ever more important.

How to Sell focuses on conversational rather than consultative selling, recognizing a customer’s foundational values and emotional wants as well as their more pragmatic needs. It will help you build genuine human connection, deliver more positive buying experiences and have more effective sales conversations that deliver greater sales results.

Discover:

How you need to think - six fundamental sales mindsets;
What you need to know - five essential areas of sales knowledge;
What you need to do – seven steps for greater sales conversations.

Because if you don’t know how to sell the benefits of your product, service or idea through a short and simple conversation, then you don’t know how to sell at all.