'Tis the good reader that makes the good book. / Emerson /

Build Your Sales Tribe : Sales in the Information Age

€22.90

"The world of sales is undergoing a massive change: the world is getting smaller, data is getting bigger, communication is becoming easier, and buyers are empowered like never before. Build Your Sales Tribe is a manual for navigating this change and bringing your business into the future. It is based on a fundamental tenet: if you don't have a solid commercial approach, scaling a business is near impossible.

In the Information Age, generalist salespeople for 'simple sales', those used by most business-to-consumer (B2C) and some business-to-business (B2B) organisations, are becoming redundant. Businesses need the right approach to more complex sales - one that has value for both the buyer and seller. This book guides the reader through setting up functions and foundations that will allow them to build a successful approach to sales and find the right salespeople for the job.

It delivers advice and offers a series of practical projects on a wide range of topics frominterview questions to targeting customers, pricing models to measurement, ethical approaches in selling to diversity and inclusion, negotiation techniques to account management and much, much more.

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Author: Steve Schrier
Manufacturer: Unbound
Language: Angļu valoda
ISBN code: 9781783528783
Cover type: Soft cover
Year of publication:2021
Number of pages:256