Business the NHL Way draws on hockey-inspired stories to show how brands, institutions, and individuals associated with the NHL have consistently survived a variety of challenges and thrived as a result of its decisions. This revised and expanded edition explores business-related scenarios from the sport of hockey and links each lesson back to business, leadership, diversity, management, and sport outcomes.
Using ice hockey as an analogy for life, Norm OāReilly and Rick Burton ā leaders in the business of sports and former amateur hockey players ā inform business and industry professionals on best practices to achieve strategic outcomes and career advancement.
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