Sign up and get 10% off all full-priced items!

Mid-Century Ads. 40th Ed.

€29.90

Gleaned from thousands of images, this book offers the best of American print advertising in the age of the “Big Idea.” From the height of American consumerism, bold and colorful campaigns paint a fascinating portrait of the 1950s and ’60s, as concerns about the Cold War gave way to the carefree booze-and-cigarettes capitalism of the Mad Men era.

Digitally remastered for optimum reproduction quality, the ads burst with crisp fonts and colors, as well as a sexy sense of possibility, beguiling their audience to buy everything from guns to girdles, cars to toothpaste, air travel to home appliances. At turns startling, amusing and inspiring, this panorama of midcentury marketing is at once an evocative period piece and a showcase of design innovation and advertising wit.

  • Author: Steven Heller
  • Manufacturer: Taschen GmbH
  • Language: Angļu valoda
  • ISBN code: 9783836591478
  • Cover type: Hard cover
  • Year of publication:2023
  • Number of pages:512

This item is out of stock

Leave your e-mail and you will receive a message as soon as it is available again!

Photo

Discount on full price items. Discounts cannot be combined!

Photo

Free delivery to OMNIVA parcel machines in Latvia for orders over €40.00.

Photo

Free delivery to any GLOBUSS bookstore within 2-5 working days.

Share on social networks:

Product description

Gleaned from thousands of images, this book offers the best of American print advertising in the age of the “Big Idea.” From the height of American consumerism, bold and colorful campaigns paint a fascinating portrait of the 1950s and ’60s, as concerns about the Cold War gave way to the carefree booze-and-cigarettes capitalism of the Mad Men era.

Digitally remastered for optimum reproduction quality, the ads burst with crisp fonts and colors, as well as a sexy sense of possibility, beguiling their audience to buy everything from guns to girdles, cars to toothpaste, air travel to home appliances. At turns startling, amusing and inspiring, this panorama of midcentury marketing is at once an evocative period piece and a showcase of design innovation and advertising wit.

 

MEDIA REVIEWS

“If you’re a graphic design nerd, a marketing guru looking for a coffee table book or just a lover of pop Americana, trust us, you want this for your collection.” - Huffingtonpost.com

“An alluring time capsule of the era.” - The Boston Globe

“The ads themselves, besides being graphically stunning, are as eloquent about mid-century Americans as any eyewitness report.” - The Wall Street Journal

Similar products Similar products

Take a look
Valentino. A Grand Italian Epic
Matt Tyrnauer, Suzy Menkes

Valentino. A Grand Italian Epic

€110.00
The Book of Colour Concepts. 45th Ed.
Alexandra Loske

The Book of Colour Concepts. 45th Ed.

€27.90
Art for All. Impressionists
Bernd Growe, Christoph Heinrich, Ingo F. Walther, Peter H. Feist

Art for All. Impressionists

€33.90
Anatomical Waxes. 45th Ed.
Marta Poggesi

Anatomical Waxes. 45th Ed.

€27.90

Someone bought recently Someone bought recently

These books have been noticed by other visitors to the page
The Midnight Library
Matt Haig

The Midnight Library

€10.90
Tepat kaimiņos
Šaeija Lapenja

Tepat kaimiņos

€19.95

Didn't find what you were looking for? Let's help!

get in touch