As McCarthyism swept across the United States and capitalism was king, white America enjoyed a feeling of pride and security that was reflected in advertising. Carelessly flooding society with dangerous misinformation, companies in the 50s promoted everything from vacations in Las Vegas, where guests could watch atomic bombs detonate, to cigarettes as healthy mood-enhancers, promoted by a baby who claims his mother feels better after she smokes a Marlboro.
From “The World’s Finest Automatic Washer” to the Cadillac which “Gives a Man a New Outlook,” you’ll find a colorful plethora of ads for just about anything the dollar could buy. Oh, and “Have you noticed how many of your neighbors are using Herman Miller furniture these days?” If only you could really travel back in time and pick up a few chairs for your collection...
MEDIA REVIEWS
“A rose-tinted trip back to the golden age of advertising.” - ShortList
“Anyone who approaches with questions about how people lived, ate, felt and consumed in earlier decades will find the TASCHEN ad books an excellent investment.” - The Toronto Star
All-American Ads of the 50s
€39.90
Advertising in 1950s America reflected a culture steeped in Cold War confidence, booming capitalism, and a belief in the stability of suburban life. Companies freely promoted cigarettes as health aids, atomic‑era tourism as entertainment, and household appliances as symbols of modern success, all while reinforcing the era’s idealized vision of prosperity and security.
The decade’s ads showcased everything money could buy—from luxury cars and fashionable furniture to beauty products and leisure travel—capturing both the optimism and the obliviousness of the time. This vivid snapshot of mid‑century consumer culture reveals a world eager for comfort, novelty, and status, even when the messaging veered into the bizarre or dangerously misleading.
Product Information
- Author: Jim Heimann (Edited by)
- Language: Multilingual/vairākās valodās
- Year of publication: 2018
- Manufacturer: Taschen GmbH
- Cover type: Hard cover
- Number of pages: 640
- product.Svars: 2.060 kg
- ISBN code: 9783836551328
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