Imagine a chimpanzee rampaging through a datacenter powering everything from Google to Facebook. Infrastructure engineers use a software version of this āchaos monkeyā to test online servicesā robustnessātheir ability to survive random failure and correct mistakes before they actually occur. Tech entrepreneurs are societyās chaos monkeys. One of Silicon Valleyās most audacious chaos monkeys is Antonio GarcĆa MartĆnez.
After stints on Wall Street and as CEO of his own startup, GarcĆa MartĆnez joined Facebookās nascent advertising team. Forced out in the wake of an internal product war over the future of the companyās monetization strategy, GarcĆa MartĆnez eventually landed at rival Twitter. In Chaos Monkeys, this gleeful contrarian unravels the chaotic evolution of social media and online marketing and reveals how it is invading our lives and shaping our future.
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